Alessia Bonito Oliva Self Promotion.
We shot this short video as a taster of the type of man we want our campaign to effect. We asked these 18-24 young men to tell us their craziest night out or the weirdest object they’ve woken up with the morning after.
The ambient idea was based around losing or finding random objects on nights out. The plan was to place out of the ordinary objects in places men could see them, with a flag attached stating ‘If found please return to Bacardi’, with the other side reading ‘What’s your cocktale?’.